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Viewership for the women's NCAA basketball championship surpassed the men's final for the first time. Over the next three years, the TV audience for the women's final grew by 23% to an average of 3.7 million. Women's basketball popularity goes beyond championship game ratingsWe have seen other evidence of women's college basketball's emerging dominance in the sports landscape. Meanwhile, merchandise sales related to women's college basketball are also soaring. JuJu Watkins celebrates with USC fans following a win during the 2024 NCAA Women's Basketball Tournament.
Persons: , Nielsen, Caitlin Clark —, Angel Reese, Dawn Staley, Clark, University of Connecticut's Paige Bueckers, Juju Watkins, James, LeBron James, JuJu Watkins, Wally Skalij, Darren Rovell, Bruce B, Greenspoon Marder, you've, Siegal Organizations: NCAA, WNBA, Service, University of Iowa, University of South Carolina, Purdue University, University of Connecticut, Nielsen, Sports Media Watch, Louisiana State, University of South, Business, Nike, University of, University of Southern, USC, Indiana Fever, Impact, Vanderbilt University Locations: Louisiana, University of South Carolina, University of Southern California
Women's college basketball popularity is up, but their revenue still lags behind the men's teams. AdvertisementMany women's college basketball teams are setting records for attendance and could see a subsequent revenue boost from ticket, merchandise, and concession sales. Meanwhile, the NCAA sold the television rights to the men's basketball championship separately from the other sports. The deal for men's college basketball is worth more than $1.1 billion annually and also goes through 2032. AdvertisementThose watching for the disparity in revenue between the women's and men's college basketball teams to narrow may have to be patient.
Persons: , University of Iowa's Caitlin Clark, Angel Reese, JuJu Watkins, University of Connecticut's Paige Bueckers, Nielsen, What's, Darron Cummings, Bruce B, Siegel, Greenspoon Marder, Caitlin Clarks, Reeses, Paige Bueckers, Steph Chambers Organizations: Service, NCAA Division, US Department of Education, NCAA, University of Connecticut, North, North Carolina State, South Carolina State University, North Carolina State University, University of Alabama, Purdue University —, Carolina State University —, University of South, University of South Carolina —, of Connecticut, Iowa State, University of Iowa's, University of Southern, University of, LSU, ESPN, North Carolina State's, Duke, Elite, LSU's, Iowa Hawkeyes, AP, Impact, Vanderbilt University, Hawkeyes, Associated Press Locations: North Carolina, South, University of South Carolina, Louisiana, North
Ohio just legalized cannabis. Now comes the hard part
  + stars: | 2023-11-09 | by ( Alicia Wallace | ) edition.cnn.com   time to read: +9 min
Ohio voters’ approval of a legalization measure on Tuesday comes just months after cannabis saw some of its most significant movements at the federal level. “I honestly think it will have massive reverberating effects on what Congress has to do about this.”More than two-thirds of US states have legalized cannabis in some capacity: 38 states have approved comprehensive medical cannabis programs, and Ohio brings the recreational total to 24 states. Joshua A. Bickel/APExisting medical cannabis dispensaries will have the opportunity to be grandfathered in and have first crack at licenses, but municipalities can decide whether to allow sales. “In 2018, Michigan fully legalized cannabis, set a relatively low tax rate and my perception is it’s been a fairly successful industry there.”Michigan’s cannabis sales hit a record $276 million in July, a time when industry members there and beyond have struggled. Marijuana buds ready for harvest rest on a plant at AT-CPC of Ohio, Monday, Jan. 28, 2019, in Akron, Ohio.
Persons: Andrew Freedman, , “ It’s, ” Freedman, , pollster Gallup, , Nick Lachey, Joshua A . Bickel, Mike DeWine, Freedman, Douglas Berman, ” Berman, It’s, Irina Dashevsky, Marder, Tony Dejak, Dashevsky, we’ve, hasn’t, Ariane Kirkpatrick, Amonica Davis, ” Kirkpatrick Organizations: Minneapolis CNN, Buckeye, US Department of Health, Human Services, Forbes Tate, Coalition for Cannabis Policy, CNN, Republican, Drug Enforcement, Center, The Ohio State University’s Moritz College of Law, Industry, Buckeyes, CPC, Ohio, AP Companies, Enforcement Locations: Minneapolis, Minneapolis CNN — Ohio, Ohio, As Ohio, Missouri, Cincinnati, Michigan, Akron , Ohio, United States
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